22-23, 2010 at Rimini, on the Adriatic coast, Italy. As travel planner and owner of BEAUTY IN ITALY Tour Company located in Florence, I decided to attend so that I could personally talk to the managers and owners of charming boutique and historical fashion hotels, wineries, vinegar and oil producers, located through out the country from the Trentino Alto Adige region, bordering with Austria, to Sicily, not too far from Africa.

For the next season 2011 I decided to propose – together with the famous Rome, Florence and Venice – also less world famous cities and Italian regions – but certainly incredible destinations NOT TO BE MISSED!

Reggio Emilia in the Emilia-Romagna region in the north of Italy with accommodation in the oldest hotel founded in Italy. I met the owner, the last descendant of the family, and he promises not only to welcome my guests at his historical hotel but also to show them the family vinegar production and cave with the very old barrels followed by a vinegar tasting. The city center boasts historical buildings and a famous theater as well.

Recanati in the Marche region is a small town whose name is known to all Italians as it was the native town of Leopardi, a famous nineteenth century poet. Here one can easily spend a few days at a wonderful 4-star hotel, rest, enjoy strolling through the old town, take an excursions to the Conero promontory to enjoy the view of its white cliffs and plonge into the blue fresh water of the Adriatic sea, or visit the Grotte Frasassi , the most spectacular caves in Italy.

The Mugello area, in theTuscany region, is about 25 miles north of Florence. It’s an area that mass tourism has not discovered yet, fortunately, and that certainly has a lot to offer in terms of nature, peace and beauty. I found a wonderful villa which will not only offer beautiful spacious rooms and service… The property is surrounded by olive trees and the owner is also an agronomist. The owners have specialized in olive oil production, foods (I tasted special chocolates!) and olive oil massages … Massages are given in private areas outside under olive trees … for a truly sensorial experience! In this area is the international Autodome of Mugello where Valentino Rossi and other motorcyclists and car racers ofen run their races.

The northen Genova in the Liguria region is not a city known to the majority of visitors to Italy and maybe not even to Italians. It has a lot to offer and staying in a historical hotel in the city center is the best way to experience the many historical and art buildings (Doge’s Palace, just like in Venice!), the tiny “carrugi” alleys, the food tradition (remember the famous “pesto” sauce made of Basil, “pinoli” pine nuts, parmisan cheese, olive oil, garlic), the sea port ambience (the most important harbour in Italy) with its aquarium, ships, yachts, BIGO the metallic crane offering quite a view over the city built by Italian contemporary architect Renzo Piano. From Genova one can easily take an excursion to Portofino.